A NEW APPROACH IN AN AGE OLD BUSINESS+44 (0) 1926 691 141
Sold for: £22,500
The replacement for the 2500/2800/3.0-Series saloons arrived on the market in the middle of a downturn in sales for large cars but, despite a hostile commercial environment, the BMW 7-Series sold very well indeed, remaining in production from 1977 until 1986, and making huge gains over the earlier cars.
Some would say that the E23 7-Series was polished, yet less appealing than its predecessor, and in a classic sense that's undoubtedly true - but again, it was an important car in the development of the company. It bristled with up-to-the-second technology such as a check computer, climate control, ABS, driver's airbag and fuel injection in the top models, but some of the driving immediacy of the E3 was lost thanks to ballooning dimensions. Treated to a mid-life facelift in 1983 that standardised engine management and improved efficiency and driveability, but it still lacked warmth. Despite this, the 7-Series matured into an excellent luxury saloon with these later cars, as we have here, proving to be devastating all-rounders.
This remarkable car was supplied by BMW Dealer, Wolverhampton Motor Services, in June 1995 to a local Business Director, Eric Roberts of Montfort Road, Walsall finished in Reseda Green and specified with central locking, electrically operated seats and windows, air conditioning, cruise control, and window blinds. He continued to have it maintained by them for many years as shown in the original service book and it remained within the family, lightly used, until 2014 when purchased by another local family in Kidderminster. At this point, the services of Autobahn in Halesowen were engaged to carry out a full service and inspection, the result of which culminated in a cylinder head rebuild with new gaskets. According to the relevant invoice, the indicated mileage was 16,434 at this point.
In 2016, it was purchased as part of a private collection and the MOT of January that year documents the mileage at still just 17,950. A BMW Car Club Concours 'Masterclass' judging sheet can also be found within the history file with an impressive score of 766 out of 890 and, ironically, the car was judged down slightly in the Bonus Points section due to its low mileage!!.
Also in the file is a dealership 'point of sale' display, thought to be from 2016, which reads "B155 SHA was originally purchased in 1985 from these very premises previously trading as Wolverhampton Motor Services. Purchased as an executive directors car, it has remained in the ownership of a local family until recently when the current owner was no longer able to drive. It has covered just 17,800 miles from new and is totally original inside and out even down to the TRX tyres. It is completely rust free and has never had any paint or bodywork carried out during its 31 years."
The accompanying owner's file contains the original book pack, stamped service book, a selection of invoices and MOTs, and the original sales brochures and booklets. The appropriate registration number 'B735 BMW' is generously being included as part of the sale.